Most organizations have acknowledged that social media belongs to contemporary communications strategies. The available data of social...

Marketers are expected to manage multiple different campaigns, activities and audiences all at the same time. We’re expected to optimize...

As the saying goes, “big things come in small packages.” That holds true for the power of micro-influencers. As consumers mature and grow...

The success and popularity of influencer marketing have led businesses to evaluate their brand engagement strategies critically. For...

Influencer marketing has a lot of benefits to offer to your company. Chief among them is the good it does for your SEO. Yet many...

Influencer marketing is this year's hottest social media marketing trend. Brands across regions and industries are increasing their...

As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based...

It’s no surprise, as we have 100+ social networks worldwide, and one specialist can't develop the strategy for each and post original...