On October 10, 2017, Tencent announced a $1.1 billion investment in Ola, the number one player in the ride share market. But Ola is not...

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with...

Here’s a bold statement: “SEO in the travel industry is immensely challenging.” The sheer number of pages to manage, complexities of...

Most organizations have acknowledged that social media belongs to contemporary communications strategies. The available data of social...

Marketers are expected to manage multiple different campaigns, activities and audiences all at the same time. We’re expected to optimize...

Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time...

A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it affects the optimization of your...

From technology innovation to the workplace, the business landscape has been evolving rapidly, and companies now are tasked with adapting...

As the saying goes, “big things come in small packages.” That holds true for the power of micro-influencers. As consumers mature and grow...

The success and popularity of influencer marketing have led businesses to evaluate their brand engagement strategies critically. For...

Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better...

Influencer marketing has a lot of benefits to offer to your company. Chief among them is the good it does for your SEO. Yet many...

Influencer marketing is this year's hottest social media marketing trend. Brands across regions and industries are increasing their...

As a digital marketer, you're likely convinced you know your target audience inside and out. But how often do you do a data-based...

As a brand, you want to be reaching the right people. Target audience analysis is a central component to any marketing strategy, as it...

It’s no surprise, as we have 100+ social networks worldwide, and one specialist can't develop the strategy for each and post original...

General Purpose Social Networks Facebook continues to be the number one social network in the world. It reportedly has more than 2...

MULTIPLE REASONS TO ACCEPT BITCOIN Around the world, forward-thinking merchants from small shops to large corporations are joining the...

Over the past few days, several of our clients are moving forward with some marketing efforts they may not have tried before, such as...